A boy describes how he learns when he does things with his mother while shopping, at home, and in the park.

"An informative, illustrated guide to food, cooking, and the culinary profession by a former White House chef. A chef must master countless techniques, memorize a mountain of information, and maintain a zenmaster's calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advice." --

"The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to...