From the best selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role...

Uses the two sides of the human brain as a metaphor for understanding how the information age came about throughout the course of the past generation, counseling readers on how to survive and find a place in the information society.

"This is a manifesto about ideas. Big ideas, small ideas, and outlandish ideas. Ideas that innovate, ideas that disrupt markets, and especially ideas that irritate. More than ideas, though, Mad Genius is about how ideas are born and the role they play in entrepreneurial thinking. This is a manifesto for managers who want to become leaders and leaders, who want to blow up mediocrity. Because whether you work in a traditional business, a nonprofit service...

"Somehow we've come to believe that creativity is reserved for the chosen few: the poets, the painters, the writers. The truth is creativity is in all of us and re-discovering it is the key to unlocking your fullest potential. Unthink is a book that pushes us beyond our traditional thought patterns. Unthink is a book that will inspire everyone to realize that we are capable of so much more than we have pre-conditioned for. Creativity is not in one...

"Let's be honest -- none of us were given an owner's manual at birth. If you're having trouble solving a problem or making a dream happen, the problem isn't you. It's not that you're not hardworking, intelligent or deserving, but that you haven't yet installed the one key belief that will change everything. My mom, who has the tenacity of a bulldog and curses like a truck driver, explained it to me this way, "Nothing in life is that complicated. You...

Divided into ten chapters, this is a step-by-step program that talks the reader through the challenges of tapping into your creativity and making it work for you. Pip applies rules and routines to her own creativity and suggests that having a formal structure allows creativity to flourish. This clever, cute step-by-step guide will show you practical ways to get the most out of your creativity and live the life you want.

The bestselling author of "Tribes" and "The Dip" returns with his most powerful book yet in which he explores why some people make a difference in their fields--and others don't.

"Sir Ladybug--the duke of the dandelion patch, champion of truth and justice--is on a new quest! He and his herald, Pell, and his trusty squire, Sterling, will have to be extra-clever to outwit the mean Queen Bee"--