101 things I learned in advertising school
(Book)
Author
Contributors
Frederick, Matthew, author.
Published
New York : Three Rivers Press, [2018].
Edition
First edition.
ISBN
9780451496713, 045149671X
Physical Desc
101 leaves : illustrations ; 14 x 19 cm
Status
Copies
| Location | Call Number | Status |
|---|---|---|
| Providence Public - Level G Fiction | 659.1 A776 2018 | On Shelf |
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More Details
Published
New York : Three Rivers Press, [2018].
Format
Book
Edition
First edition.
Language
English
ISBN
9780451496713, 045149671X
Notes
Bibliography
Includes bibliographical references and index.
Description
"The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?"--,provided by Amazon.com.
Subjects
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Citations
APA Citation, 7th Edition (style guide)
Arrington, T., & Frederick, M. (2018). 101 things I learned in advertising school (First edition.). Three Rivers Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Arrington, Tracy and Matthew, Frederick. 2018. 101 Things I Learned in Advertising School. Three Rivers Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Arrington, Tracy and Matthew, Frederick. 101 Things I Learned in Advertising School Three Rivers Press, 2018.
MLA Citation, 9th Edition (style guide)Arrington, Tracy,, and Matthew Frederick. 101 Things I Learned in Advertising School First edition., Three Rivers Press, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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