From the Book - First edition.
[Pt. 1]: What is Free? Free 101 : a short course on a most misunderstood word ; The history of Free : zero, lunch and the enemies of capitalism ; The psychology of Free : it feels good. Too good?
[Pt. 2]: Digital Free. Too cheap to matter : when something halves in price each year, zero is inevitable ; "Information wants to be free" : the history of a phrase that defined the digital age ; Competing with Free : Microsoft learned how to do it over decades, but Yahoo had just months ; De-monetization : Google and the birth of a 21st century economic model ; The new media models : free media is nothing new, what is new is the expansion of that model to everything else ; How big is the Free economy? : There's more to it than just dollars and cents
[Pt. 3]: Freeconomics and the free world. Econ 000 : how a century-old joke became the law of digital economics ; Non-monetary economies : where money doesn't rule, what does? ; Waste is (sometimes) good : the best way to exploit abundance is to relinquish control ; Free world : China and Brazil are the frontiers of Free
what can we learn from them? ; Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion ; "You get what you pay for" : and other doubts about Free
Coda: Free in a time of economic crisis
Free rules: The 10 principles of abundance thinking
Fifty business models built on Free.