Ken Auletta

"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming,...

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

"Wildly outspoken and ferociously competitive, Ted Turner is not your typical CEO. Equal parts mogul and visionary, Turner turned a modest suite of business into an improbable media empire that was in the forefront of the cable-television revolution." "Granted unique access to Turner and other key insiders (Gerald Levin, Steve Case, and Dick Parsons among them), Ken Auletta, America's foremost media reporter, tells the story of Turner the entrepreneur...